subscriptions.sgit.ai / exit

The exit-path method

The build order names this second, right after the standard, for a specific reason: it needs no company's cooperation and it can be done this week. It is measured rather than reported, so no company can decline to participate in it — the register's credibility deposit, a complete artefact before a single letter has been sent.

The claim under test

Leaving is as easy as joining, by the same route.

Clause 3 of the standard. Unlike every other clause, it needs no reply from the company at all: a person with a browser can walk the sign-up path and the cancellation path directly.

The method

  1. Sign up to the service using a route available to the public (not a sales call, not an account manager), and record every click, screen and confirmation from landing page to active subscription.
  2. Cancel using whatever route the account actually offers, starting from the same account settings a normal user would find, and record the same detail: every click, every screen, every place the flow asks you to reconsider or requires a phone call, a chat, or a "retention" step not present at sign-up.
  3. Count clicks-to-join and clicks-to-cancel, and note any channel change — e.g. sign-up online, cancel only by phone — as a separate, flagged fact rather than folded into the click count.
  4. Date and archive the run: screenshots, the date, and the account state before and after, because a sign-up or cancellation flow can change overnight and the measurement is only as good as its evidence.
  5. Publish the method version alongside the result, so a company whose flow has since changed can be re-measured on the same terms rather than argued with about an old run.

Status of this measurement

Not yet run. The method above is published and ready to use; no company has been measured in this release. Fifty companies, dated, is the target this pack names — publishing a partial or fabricated table before the method has actually been applied would be exactly the kind of unverifiable claim this site's own constitution rules out. What this site ships, and what is still pending →

Evidencing a sign-up flow retrospectively

A live measurement only ever captures the flow as it is on the day it is run. Where a flow is disputed after the fact — for example, as evidence for a cancellation-information lever — the only available source is an archive taken at the time. This site does not yet publish a method for flow archiving; it is named here as an open item rather than assumed solved. See the open questions →

Jurisdiction

Exit-path measurements are not tied to UK law — a sign-up-versus-cancellation comparison is measurable for a company operating anywhere. This site has not yet decided whether /exit/ is global from day one or launches UK-first alongside /law/; both are consistent with the standard, and the decision is published here as open rather than pre-empted.

← The register The law →